|
Insight Media has just released the 2007 Pico-Projector Market Segment Analysis. This 55-page market segment analysis, written by Insight Media Senior Analyst, Matthew Brennesholtz , is priced at $2000, if purchased as a stand-alone report. See additional pricing options below.
The Need:
Pico-projectors, projectors the size of a cell phone or even small enough to integrate into a cell phone, are a topic of active development and products are expected in 2008. This is a new product category and there is no historical data on markets, prices or sales. There was a need to examine this nascent market carefully to see how it is likely to develop, who is likely to buy these projectors and what prices they are likely to pay.
Report Objective:
These pico-projectors are expected to use either laser, LED or hybrid laser/LED illumination. The objective of this report is to apply the price, performance and system level knowledge about lasers and LEDs developed in the Laser and LED Projection Reports to the special needs of the pico-projector market. The goal is to generate realistic forecasts based on engineering analysis of price and performance, plus business, market and competitive analysis to guide the developments by companies working in the field.
Highlights:
- Descriptions of the key sub-markets within the expected pico-projector market.
- Identification of which sub-markets are best served by integrated pico-projectors and which are best served by companion, stand-alone, pico-projectors
- Identification of the key requirements for both integrated and companion pico-projectors.
- Forecast BOM cost estimates for both laser and led-based projectors to serve the markets.
- Forecasts of the total pico-projector unit sales.
- Forecasts for pico-projector sales revenues.
- Identification of the key players in the pico-projector field.
- Evaluation of competitive technologies that could cut into the expected pico-projector market.
The complete Table of Contents is shown below.
The following graph is a sample of a figure from the forecast section of the market segment report.
This figure shows the expected penetration of integrated and companion pico-projectors into the total available market of systems that could benefit from pico-projectors. The full report also gives optimistic and conservative forecasts and breaks the composite penetration rate down by sub-market.
The report contains 26 figures and 12 tables. In addition, many of the figures have accompanying tables, as shown in the sample
Other Market Segment Analyses:
Nine market segment analyses for the market segments are planned to give details of the application of Laser and LED light sources in specific markets.
- Electronic Cinema & Large Venue (Completed November, 2007)
- Visualization and Simulation (Completed November, 2007)
- Pico-projectors, both integrated and companion (Completed November, 2007)
- Consumer RPTV (Expected completion March 2008)
- Pocket Projectors (Expected completion March 2008)
- Ultra-portable Projectors (Expected completion March 2008)
- Consumer Home Theater (Expected completion March 2008)
- Business Projectors (Expected completion March 2008)
- Heads-Up Displays (both aviation and automotive) (Expected completion March 2008)
Methodology:
The contents of this report related to laser technology and pricing are based on the 2007 Insight Media Laser Projection Report. The contents related to LEDs are based on the 2006 Insight Media LED report plus the studies and forecasts prepared for the 2008 LED report Additional research, including discussions with key players in the pico-projector industry and expected pico-projector users, added specific information on these markets to this market segment analysis. Markets were forecast by Insight Media based on inputs on the current sales of systems that would benefit from pico-projectors plus historical market penetration data for new products. These Insight Media forecasts were compared to other forecasts of the industry to ensure they were in accord.
Who Should Buy:
- This report should be purchased by anyone designing or manufacturing pico-projectors
- Companies expecting to sell or use pico-projectors. This includes all companies involved in mobile data services
- The report is of value to people planning research, development or products utilizing laser or LED illumination for pico-projectors or other small projectors.
- Engineers and researchers involved in laser projection systems.
- Investors looking for information to support due diligence
Associated Reports:
In addition to the main 2007 Laser report, there is a companion 2008 LED Projection Systems report to be available, March 2008. There are 8 additional market segment reports as described above that document the use of lasers and LEDs in projection systems in their respective market segments.
About the Author:
The principal author of the 2007 Pico-Projector Market Segment Analysis is Matthew Brennesholtz.
Matthew Brennesholtz has worked in the display field since receiving his Masters of Engineering degree from Cornell University in 1978. He has worked on direct view CRT systems and projection systems based on CRTs, oil-film light valves, DMDs, LCDs and LCoS. In addition to system level work, he was involved in the design and testing of optical components for these systems. Currently he is at Insight Media providing consulting and other services to the display industry.
Deliverable:
Each market segment analysis is a separate PDF file. On-site presentations and discussions of the data in this report are also available.
Pricing:
The price per segment without purchasing the Laser or LED Projection Report is $2,000.
Three Market Segment Analyses are included in the price of the 2007 Laser Report or the 2008 LED report. The price for each additional segment (beyond 3) is $1,500 USD for Laser and LED report purchasers.
All prices are for a company site license.
For additional market segment analyses, on-site presentation of the results of this report or custom market segment analyses, contact Insight Media.
The above pricing is based on report purchase for one site location. Call Insight Media for multi-site pricing.
2007 Pico-Projector Market Segment Analysis
Table of Contents
| 1 |
Description of the Current Market |
5 |
| 1.1. |
Description of the Expected Market for Pico-Projectors |
7 |
| 1.2. |
Key Market Trends |
12 |
| 1.2.1. |
Handheld Devices |
12 |
| 1.2.2. |
Desktop Systems |
17 |
| 1.3. |
Shortcomings of Current Displays |
18 |
| 2 |
Projector Requirements |
19 |
| 2.1. |
Key Technical Requirements |
19 |
| 2.1.1. |
Integrated Projectors |
20 |
| 2.1.2. |
Companion Projectors |
20 |
| 2.2. |
Advantages of Laser Illumination |
21 |
| 2.3. |
Technology Comparison |
21 |
| 2.3.1. |
Single Scanning Mirror |
23 |
| 2.3.2. |
Two Scanning Mirrors |
24 |
| 2.3.3. |
Color Sequential Transmissive LCD |
24 |
| 2.3.4. |
DLP |
24 |
| 2.3.5. |
LCoS CFA |
25 |
| 2.3.6. |
FLC-LCoS |
25 |
| 2.3.7. |
Digital LCoS |
26 |
| 3 |
System BOM Evaluation |
28 |
| 4 |
Forecasts |
32 |
| 4.1. |
Handheld and Desktop Forecasts |
32 |
| 4.1.1. |
Discussion of Assumptions and Penetrations |
43 |
| 4.2. |
Pico-Projector Revenue Forecasts |
44 |
| 5 |
SWOT Analysis of Lasers vs LEDs |
49 |
| 5.1. |
LEDs vs. Lasers |
49 |
| 5.1.1. |
Strengths |
49 |
| 5.1.2. |
Weaknesses |
49 |
| 5.1.3. |
Opportunities |
49 |
| 5.1.4. |
Threats |
49 |
| 5.2. |
Lasers vs. LEDs |
49 |
| 5.2.1. |
Strengths |
49 |
| 5.2.2. |
Weaknesses |
49 |
| 5.2.3. |
Opportunities |
50 |
| 5.2.4. |
Threats |
50 |
| 6 |
Major Players |
51 |
| 6.1. |
Current players |
51 |
| 6.2. |
Other Likely Players |
52 |
| 6.3. |
Other Technologies |
53 |
| 6.3.1. |
Pocket Projectors |
53 |
| 6.3.2. |
Rollable and Foldable Displays |
53 |
Table of Figures |
| Figure 1: Existing Market for Pico-Projectors |
6 |
| Figure 2: Publicity Photo of Integrated Pico-Projectors from Microvision |
9 |
| Figure 3: Photo of a Working Prototype Companion Pico-Projector from Explay |
10 |
| Figure 4: Photo of a Working Prototype Companion Pico-Projector from Upstream |
11 |
| Figure 5: Photo of a Mock-up of an Integrated Pico-Projector from Microvision |
12 |
| Figure 6: Apple iPhone Handheld Device |
13 |
| Figure 7: Cell Phone with Virtual Keyboard |
15 |
| Figure 8: Bluetooth and Camera Equipped Pen |
16 |
| Figure 9: Polymer Vision Rollable Display |
17 |
| Figure 10: Syndiant WVGA Compared to TI SVGA Imager |
27 |
| Figure 11: Syndiant and TI ASICs |
27 |
| Figure 12: Forecast WW sales of Handheld and Desktop Devices |
33 |
| Figure 13: Expected Penetration of Companion Pico-Projectors into the Market |
34 |
| Figure 14: Expected Unit Sales of Companion Pico-Projectors |
35 |
| Figure 15: Expected Penetration of Integrated Pico-Projectors into the Market |
36 |
| Figure 16: Expected Unit Sales of Integrated Pico-Projectors |
37 |
| Figure 17: Composite Expected Penetration of Pico-Projectors |
38 |
| Figure 18: Composite Optimistic Penetration of Pico-Projectors |
39 |
| Figure 19: Composite Conservative Penetration of Pico-Projectors |
40 |
| Figure 20: Expected Unit sales of Pico-Projectors |
41 |
| Figure 21: Optimistic Unit Sales of Pico-Projectors |
42 |
| Figure 22: Conservative Unit Sales of Pico-Projectors |
43 |
| Figure 23: Expected Integrated Pico-Projector Revenue Forecast |
46 |
| Figure 24: Optimistic Pico-Projector Revenue Forecast |
47 |
| Figure 25: Conservative Pico-Projector Revenue Forecast |
48 |
| Figure 26: Flexible Display from LG.Philips LCD |
54 |
List of Tables |
| Table 1: Projector categories that could use laser and LED illumination |
5 |
| Table 2: Products That Could Include Pico-Projectors |
8 |
| Table 3: Integrated Pico-Projector Development Matrix |
22 |
| Table 4: Companion Pico-Projector Development Matrix |
22 |
| Table 5: BOM for an Integrated Pico-Projector with Single-Mirror Scan |
28 |
| Table 6: BOM for a Companion Pico-Projector with Dual-Mirror Scan |
29 |
| Table 7: BOM for a Companion Pico-Projector with 0.55" WVGA DLP and LEDs |
29 |
| Table 8: BOM for a Companion Pico-Projector with 0.23" HVGA DLP and LEDs |
30 |
| Table 9: BOM for a Companion Pico-Projector with Digital LCoS and LEDs |
31 |
| Table 10: Expected and Conservative Pico-Projector ASP Forecast |
44 |
| Table 11: Optimistic Pico-Projector ASP Forecast |
45 |
| Table 12: Known Players in the Pocket and Pico-Projector Business |
51 |
Insight Media, Annmarie Gabisch, 203-831-8464, annmarie@insightmedia.info
|
