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Insight Media has released a new report that finds that "reduced lumen projectors", i.e. those with lumen outputs of 35 to 700+ lumens over the 2008-2013 time frame, represents one of the best opportunities for unit and revenue growth in the projection industry.
The newly released 2009 LED- and Laser-based Ultraportable Projector Report covers projectors of less than four pounds in weight and focuses on how LED and laser sources will be used to augment and supplant lamp-based projection systems.
Current ultraportable projectors are lamp-based and represent about 45% of the total projector unit sales. But revenues for this segment will remain essentially flat over the forecast period, even with increasing unit sales.
However, the reduced lumen projector category is forecast to reach over 1.3M units and nearly $800M in revenue by 2013 -- with almost all of this being new projector sales.
The low end of this class of projectors is sometimes called pocket projectors, with even lower lumen projectors (not included in this report), commonly called pico or companion projectors. These very low lumen output projectors are covered in the Insight Media 2008 Pico-Projector Market Segment Analysis.
Currently, there are a several products on the market that qualify as reduced lumen projectors including the Dell M109s (50 lumens), the Acer K10 (100 lumens) and the LG Electronics HS102 and Samsung P400 (both 150 lumens). All use LED sources with laser-based projectors expected later on.
The key question the industry is asking is can these projectors find a significant place in the market? Based on the extensive analysis performed in this report, the answer is yes, but a qualified yes.
To meet the needs of the market, projector makers will need to carefully evaluate product development strategies, projector value propositions and go-to-market options in order to create compelling products that end users will value.
The 2009 LED- and Laser-based Ultraportable Projector Report provides 322 pages of technology, market, strategy and forecast analysis looking at how LED and laser-based ultraportable projectors can penetrate handheld, portable and desktop applications. Key findings include:
· Ultraportable projectors with solid-state illumination cannot compete with
lamp-based projectors on a price basis, especially if the price is measured in
$/lumen. Other advantages of solid-state illumination will allow them to
become established in the market.
· Projector makers should focus on the battery operation of the projectors,
especially those that can run off a USB high-power connector.
· Wide aspect ratio projectors will help differentiate products and not appear
"old" when using 4:3 ratio imagers.
· Marketers need to focus on new users and use models that can "attach" a
projector accessory to products that previously were not candidates for more
conventional projectors.
· Manufacturers need to focus on low prices, but add in features that are
targeted for the intended use, to position the products for markets that
conventional lamp-based projectors cannot reach.
· Laser-based projectors offer the potential to be the smallest and most
efficient projection option, but manufacturers need to find ways to help
establish cost effective laser sources.
"To develop this report, Insight Media spent a considerable amount of time understanding the market needs, developing cost-performance models to show how such projectors can evolve, and developing strategies for LED and laser-based projectors to meet these needs," said Chris Chinnock, President of Insight Media and one of the co-authors of the report.
"We also had spirited internal debates to test our assumptions, value propositions and commercialization strategies to try to develop reasonable and defensible scenarios for success, and ultimately, to validate our forecast methodology and conclusions."
The report details 10 different forecasts in four classes of ultraportable projectors covering LED, laser, Ujoy and UHP-type lamp sources. The impact of the current recession was also factored into the forecasts.
The results of these forecasts are presented several ways to give a clear view of the future of the ultraportable projector industry.
Also included are detailed charts from the cost-performance model showing the design spaces for LED, laser and lamp-based ultraportable projectors. These charts can serve as a guide to help develop product strategies going forward.
Pricing:
The report is available as a pdf file under customer site license for $2,950. It is also available in a special bundling offer with Insight Media's newly released 259-page
2008 LEDs for Projection Systems report for $4,500. This latter report provides detailed analysis of the LED devices, optical coupling of light into projection systems, drive techniques, thermal management and costs forecasts -- all for the high brightness LEDs that are needed for projection systems.
For Multi-site report pricing contact: annmarie@insightmedia.info
For more details on the 2009 LED- and Laser-based Ultraportable Projector Report, CLICK HERE
To see a detailed Table of Contents, CLICK HERE
Order Info:
Contact Info: Insight Media, 203-831-8464, info@insightmedia.info
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