Insight Media, the leading research company focused on emerging segments of the display industry, has released it latest 3D report called, "2009 Autostereoscopic 3D Displays in Digital Signage and Other Professional Applications."  The report finds that, while sales of autostereoscopic 3D (AS-3D) displays -- displays that require no glasses to see the 3D effect -- are small today, the infrastructure to support wider-scale adoption is being put in place now.  This will spur sales to grow rapidly in the next 5 years.

"This report breaks new ground in the depth and scale of the analysis of this nascent market," noted Insight Media President, Chris Chinnock.  "We looked in great detail at twenty different venues for AS-3D displays covering advertising, entertainment and branding applications.  For each venue, we provide detailed forecasts based upon a proprietary needs analysis and penetration methodology that leverages the growth of the 2D digital signage industry.  This rich information base will help all those involved in the digital signage industry better understand the value of AS-3D, the market opportunity and the trends and timing for various venues." To see more on these analyses, click here.

The 245-page report looks at AS-3D displays that are larger than 26 inches in diagonal and aimed at professional, not TV, use.

The WOW factor of AS-3D displays is very appealing for advertisers and entertainers.  And, with the rapid growth of digital out-of-home (DOOH) advertising, the ability to add a 3D component to the advertising mix is very attractive.  More importantly, AS-3D displays can leverage the infrastructure being deployed for 2D digital signage, which will help speed adoption.

The current lack of existing 3D content, the higher cost of producing new 3D content, the higher cost of the displays themselves, and the limited demand and sales effort for these products, has meant that sales have been slow so far.  This new report from Insight Media provides the answers that manufacturers of AS-3D displays, component suppliers, network operators, advertisers, content creators, and digital signage VARs, system integrators, dealers and distributors need to know.  These answers will help them make better technology, market and investment decisions.

The report is available now as a pdf file under a company site license agreement for $3,995.

Contact:  Insight Media, 203-831-8464, info@insightmedia.info.