Insight Media is pleased to announce the release of the Third Generation Television: Internet-Video-to-the-TV Report. The report publisher is Inside Digital Media, Inc.
After years of anticipation, impending mass-market adoption for Internet-Video-to-the-TV is at hand. The 81-page report explains the unfolding scenario and identifies market opportunities for media companies, computer makers, CE manufacturers, cable & broadcast networks, CATV operators, and many others involved in television or Internet Video.
Television is entering its Third Generation characterized by Internet-Video-to-the-TV. The First Generation followed World War II when viewers generally received programming from three networks broadcast from local affiliates. The Second Generation emerged around 1980 when the CATV industry wired urban markets with an abundance of channels. This led to the formation of cable networks such as ESPN, MTV, Comedy Central, and A&E, among others.
Report Objective:
The report has five objectives:
· To describe how consumers will choose to get Internet Video to their
televisions. The multiple input sockets of flat panel TVs enables a growing
abundance of Internet-ready devices to connect.
· To identify the catalysts that will move Internet-Video-to-the-TV toward
mass- market adoption this year.
· To understand how incumbent industries will be impacted. Examples
include CATV and Satellite operators, computer manufacturers, TV set
manufacturers, broadcast and cable networks, and Hollywood studios,
among others.
· To explain how industry participants can adapt their products and services
to capitalize on the emergence of Third Generation Television.
· To identify new investment opportunities.
Highlights:
Five catalysts will stimulate adoption of Internet-Video-to-the-TV this year.
· Consumers are discovering that flat panel TVs and laptop computers have
common connection sockets. Once mated, the TV acts as a giant monitor
for the laptop and the laptop becomes a Media Controller for the TV.
· A large number of popular TV shows and movies are becoming available on
the net at websites like hulu. Since the sites are advertising supported,
viewing is free to the consumer.
· Rapidly growing traffic at YouTube and similar sites demonstrates that
consumers like the Long-Tail content and want it on their TVs.
· Internet users are accustomed to a multimedia experience on their
computers and also want it on the TV screen.
· A growing number of Internet-connected appliances connect to flat panel
TVs such as video game consoles, laptop computers, and new devices like
Roku and Vudu.
Click here for the Table of Contents
Methodology:
The report is based upon over one hundred interviews with industry constituents including consumers, Internet Video websites, computer makers, and consumer electronics manufactures, among others. Secondary sources are also surveyed. Additionally, the publisher regularly uses analyzed appliances and services, and maintains a usage pattern log.
Who Should Buy:
· Computer makers seeking to understand how the Media Controller
application could stimulate demand for computers.
· TV set manufacturers wanting to learn how to design and promote their
products to appeal to consumers desiring Internet-Video-on-the-TV.
· Telephone companies who are looking for effective ways to compete with
the CATV industry.
· Cable and Satellite Operators looking for ways to adapt to the rise of
Internet-Video-to-the-TV.
· Hollywood studios seeking ways to generate revenues to offset declining
DVD sales.
· Advertising executives wanting to understand how to advertise on Internet
Video once it gets to the TV.
· Websites and services seeking to make a business out of Internet Video.
· Anyone needing to understand when Internet-Video-to-the-TV will become a
reality and how consumers will choose to adopt and use it.
Deliverable:
The report is delivered as a PDF file.
Pricing:
The Third Generation Television: Internet-Video-to-the-TV Report is priced at $1497.00 USD.
