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Head-up Display Report Shows Significant Growth Potential 

Insight Media, the leader in evaluation of emerging display technologies and market opportunities, has released a new report titled, " 2009 Digital (Solid-State) Head-Up Displays." The report focuses on the use of Head-up Displays (HUDs) in automobile and aircraft applications and finds that the convergence of a number of technologies is now enabling the HUD market to grow in the coming years. By 2012, Insight Media predicts HUDs for use in automobiles, tactical aircraft and commercial aircraft will become a $400 million market opportunity, about a 25% growth rate from today.

In automobiles, HUDs have not done very well to date. But with new technologies on the horizon and the potential to add new applications and safety features into the HUD, this device could be used for non-redundant information. And, if safety features can be established and prices decline, there is the upside potential for very wide adoption by manufacturers. The difficulties of the automobile industry have been factored into our evaluation and forecast.

In aviation, tactical aircraft have used HUDs since the 1970s based upon CRT technology. But there is clear need and desire to replace these systems with new digital HUD platforms. Our analysis of all existing platforms identifies and evaluates the opportunities for digital retrofits and HUD installs in new aircraft.

The largest opportunity is actually in commercial aircraft, where business jets, commercial transport and very light jets are all evaluated and forecast. Here, the emphasis is on safety for landings and take-offs, use is intermittent and the service life is much shorter than in military airframes. Therefore, there is a bigger emphasis on cost and performance – and new designs are helping to drive this market.

The report seeks to answer key questions such as:

How are new digital HUD technologies maturing?
What are the key trends in components and HUD systems?
How will price and performance evolve?
What factors will help drive adoption of HUDs in automobiles?
What impact will the recession have on automotive HUD adoption?
What are the prospects for replacing long-life CRT HUDs in tactical aircraft?
How big an opportunity are HUDs in commercial aircraft?
How can component, technology and system players participate in the HUD markets?

The report is available now as a pdf file for $3,500 for a single company site license. For complete report information, including Table of Contents.

Contact: Insight Media, Dian Mecca, (203) 831-8464, dian@insightmedia.info.