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InfoComm International, LCD TV Association an OLED Association Speakers to Present at Green Display Expo

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Insight Media, sponsor of the upcoming Green Display Expo (GDE) scheduled for October 27th, Washington, DC is pleased to announce that Scott Walker, InfoComm International; Bruce Berkoff, Chairman of the LCD TV Association; and Joseph Runde, Associate Director of the OLED Association are among the speakers scheduled to present in the Industry & Corporate Strategies session. Abstracts for these presentations are listed below. For the complete conference agenda, please go to: http://www.greendisplayexpo.com/agenda.htm.

What are the LCD technology trends to support green displays?
How can OLED jump on the green display bandwagon?
How are major TV and CE companies embracing the green trend in their display strategies?
How are the needs of ProAV displays different from CE?
How do you define a green display so it is meaningful to manufactures and consumers?

The Industry & Corporate Strategies session will provide attendees with the answers to these and many other questions – and this is just one of the sessions. These are industry-shaping questions whose answers will impact consumers, regulators and manufacturers. Understanding what key leaders in the industry think is one of the benefits of attending this session.

This one-day event will be held at the L’Enfant Plaza Hotel, Washington DC. The conference is the first to focus on the growing importance of a green display strategy that incorporates technology, policy, regulatory and business elements.

Abstracts for these presentations follow:

Bruce Berkoff, Chairman, LCD TV Association
The ‘Greening’ of Flat Panel TVs: Energy Matters
The LCD TV industry continues to evolve—bringing new opportunities and challenges to all those in the LCD TV supply chain. This market segment has become a multi-billion dollar industry in the past few years, surpassing even the most optimistic expectations of the pioneers who first made large size LCD panels (at least it did before the current global economic meltdown).

LCD TVs have also started to make significant strides to save energy, as well as reduce packaging and logistics costs for both seller and buyer. This presentation will examine the current state of LCD TVs, various trends in future designs of LCD TVs, including power consumption related improvements, and the industry’s thoughts on various governments at the federal, state and even global level.

Scott Walker, InfoComm International
ProAV Green Trends & Issues
Abstract: TBA

Joseph Runde, Associate Director, OLED Association
Who Knew 'Green' Could Look So Good?
Television usage today accounts for approximately 10% of the nation’s electrical power consumption. Even though LCD and PDPs use less power than comparably sized CRTs, the new flat panel screens being sold are significantly larger than the old CRTs. The result? TV power consumption has actually increased. More power-efficient television monitors would substantially reduce the nation’s overall power usage. TFT LCD manufacturers are shifting from CCFL to LED backlights, while PDP manufacturers are using more efficient gases to reduce power consumption. However, recent improvements in OLED material efficiencies and device architectures demonstrate that when OLED TVs enter the market, they will use significantly less power than even the most efficient LCDs or PDPs. OLED displays have already demonstrated significant power savings over LCDs in near-eye and mobile devices. In three of the four primary uses for handhelds, OLEDs save up to 50% of the power an LCD would require. Added to its inherent display benefits OLED is the ‘green’ display technology.

Norbert Hildebrand, Business Development Manager, Insight Media
Corporate Green Strategies
During the last year, green electronics have become a major issue for CE companies all over the world. Green product offerings are the norm and they are often the main focus of advertising campaigns. Market studies have indicated a perceived value of greener electronic devices, even though it is not clear yet if this trend is leading to retail premiums for such products.

On a more complex and deeper level, CE manufacturers have put in place green company policies that include commitments to greener manufacturing practices and green product design. This presentation will provide an overview and comparison of existing corporate positions on "green," enabling attendees to better understand these positions and plan their own approaches.

Phil Wright, Analyst-Green Technologies, Insight Media
Defining Display Greenness – Why it Matters for Consumers, Manufacturers and Regulators
If “green” displays help sell more products, and if the industry is free to make up their own definitions of “greenness”, then who stands to be helped or hurt by this state of affairs? Who decides if a display (TV, monitor, laptop) is green? Can anyone claim to have a green display to gain marketing advantage? Should there be a benchmark for certain levels of “greenness”? Does lowering power consumption by 10% in the next model qualify as green? Which factors should make displays greener - reductions in power use, reductions in the manufacturing carbon footprint or end of life eco-friendliness?

All of the above questions are real questions that will have a big impact on consumers, manufacturers and regulators. The problem is that there are precious few answers out there today. Insight Media is completing a report on Green Displays covering laptops, monitors and TVs. This talk will review what we learned about the problems and issues regarding the definition of display greenness. Addressing these problems is critical, so we hope this talk and this conference will help to galvanize the industry to begin the long process of finding solutions to these issues.

WHO SHOULD ATTEND:

Business Leaders
Display industry technologists
Product planners at consumer electronics companies
Policy and regulatory planners at government agencies and key consumer electronics companies
Marketing executives
Test agencies

BENEFITS OF ATTENDING:

Understand the full scope of technology, regulatory and competitive forces
shaping the green display industry
Identify areas of opportunity
Identify areas of concern
Gain competitive intelligence
Business development
Network with all groups involved in the development, marketing, testing and standardizing of "green" displays

SPONSORSHIPS
Platinum and Gold Sponsorships are available. Become a Sponsor -- increase your company’s visibility! Our Sponsorship packages offer many benefits, including tabletop booth space.

Click here for more detailed Sponsorship information.

EXHIBITION SPACE
Tabletop exhibition space is available for $1,000.00. Tabletops will be located in the foyer, just outside the conference room. Click here for complete Exhibition details.

REGISTRATION
Full one-day conference registration is $395.00 if booked by September 15th. Government employees receive a 20% discount.

CONFERENCE CONTACT: Insight Media, Dian Mecca, (203) 831-8464, dian@insightmedia.info.

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