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Mobile Display Industry Snapshot August 2010

Earlier this week, we published the August 2010 issue of Mobile Display Report (MDR) in the height of the dog days of summer. But that didn’t stop the march of EBRs (e-Book readers) and electrophoretic (EPH) e-Paper displays this month. The category itself is booming with some recent milestones achieved such as:

This space is marching toward the $100 EBR and just may make it in time for Christmas.

Another key trend we spotted this month—non-EPH based tablets are gaining significant traction as EBRs. Leveraging the success of Apple’s iPad, we this (LCD based e-Tablet) market moving in three directions:

  1. Larger color displays (me-too iPads in 9.7- to 11-inch) with limited battery life (compared to Kindle-class) and increased weight
  2. Smaller (7- to 9-inch) portables (including Nokia MeeGo type devices)
  3. Really low-cost Chinese “cheapies” with 6- to 5-inch LCDs and some added notebook features.

In the wings are Liquavista (electrowetting) and Qualcomm’s Mirasol display, both looking for their shot at this booming market.

Also hot on the small display front this summer is OLED technology in general and AMOLEDs (active matrix), in particular. Samsung dominates this space, but popularity of the thin, bright, low-power panels in all things mobile is pushing demand through the roof, and Samsung is having problems keeping up. So much so that SMD (Samsung Mobile Device group) has become a victim of its own success, particularly in the 4-inch class smartphone displays, in the form of key customer product delays and even re-designs back to LCD.

In our view, the long-term display shortage solution (i.e., Samsung’s troubles) includes expanding the competitive base for these panels. This will help take the pressure off Samsung and offers a second source to OEMs, a key requirement before AMOLEDs can truly become mainstream. That’s happening with LG and AUO (using recently acquired TMD equipment), with both moving fab construction forward. We see the implications going well beyond the small display space, impacting larger displays up to and including OLED-TVs in the long-term. As OLEDs move to higher gen fabs (TMD’s gen 4.5; SMD and LG’s gen 5.5 eventually moving to gen 8), the hope is that this will help boost yields and production techniques. But that is by no means assured.

3D is also big in mobile display news this issue, pushing the boundaries of autostereoscopic 3D both in new display panel announcements (Sharp), and add-on lenticular lens options (think screen protector) for all things “iApple”. This, of course, begs the 3D content issue, but not to worry—we see on-board 3D cameras beginning to surge. This includes a host of new stand-alone 3D consumer camcorders (covered this month), along with a staggering number of 3D games for mobile and home use on the rise. 2D to 3D content conversion techniques are also improving, so collectively we see the demand for 3D displays in all sizes and types growing. The key as we, and others, have said, is content. This will continue to build, but the advent of consumer-generated 3D content is now around the corner. This will help drive 3D display demand forward, well beyond what professionally produced content alone could generate.

We track the key companies moving in the emerging display space to provide subscribers with a longer-range view, allowing you to do advanced planning, prepare for obstacles, and focus in the right direction. This report connects the dots, well beyond what any clipping service can offer, providing insight and meaning to the news. We strive to provide analysis of what the news means to you and the industry.

Below is a summary of the Table of Contents, so we hope you’ll check out the specifics in our category-by- category breakdown here—and sign up for this monthly resource that serves as a valuable and searchable archive, providing perspective on the emerging display industry as the months and years progress.

August 2010 Mobile Display Report by Category:

There's much more detail this month than can be summarized here. Suffice it to say, our goal is to help you find new technologies, partners and market opportunities -- and to avoid potential problems in your business development activities.

To purchase the August issue of Mobile Display Report for $100, please click here.

To review an earlier sample of Mobile Display Report, please click here.

Contact: Insight Media, Dian Mecca, (203) 831-8464, dian@insightmedia.info.