ADVANCED TELEVISION REPORT RELEASED

Digital TV Drives New Markets for Semiconductor Firms

August 29, 2005, Norwalk, CT -- Insight Media has teamed up with Jon Peddie Research to deliver the Advanced Television Report. It is the first report that looks at the semiconductor companies vying for the jackpot in digital TV from the perspective of an experienced industry insider. The report finds that global ATV semiconductor revenue doubled from $197M in 2003 to $402M in 2004, with the expectation for the market for ATV components to grow 37% per year to $1.9B in 2009.

The ATV Report focuses solely on pixel-related semiconductor content in the ATVs. There has been an extraordinarily amount of activity surrounding Advanced TVs over the last year. It seems that as new semiconductor competitors are proliferating entries into this semiconductor market have arrived on a monthly basis, as everyone wants to get a share of the living room media opportunity. The report covers 38 electronics component companies, ranging from startups to large multi-national companies, developing products for this application. Meanwhile, only five companies control 70% of the total market.

Even though many hope to be the "Intel" of the digital television market, as yet, no company provides a true single-chip solution from tuner to display driver for digital TV. There are a variety of ways the natural trend towards consolidation and integration could happen. However, a single chip solution might not be in the cards for this industry.

The Advanced Television Report explores the dynamics of the TV market and how it affects semiconductor for ATVs. Some key answers are provided to the following questions:
1. What year will the MPEG based Video Processor overtake conventional NTSC/PAL Video Processors?
2. What are the major challenges for semiconductor companies?
3. How does the ATSC conversion in the US affect these semiconductor companies’ plans and decisions?
4. Who are the market leaders and what is their marketshare?
5. Is integration onto a single chip the ultimate solution or are there other major factors that will determine the winners?
6. What is the ATV forecast for pixel related semiconductor content for 2005 to 2009?

According to Insight Media senior analyst Chris Chinnock, "Electronics for advanced TVs represents perhaps the most rapidly moving and most needed piece of the puzzle. Differences in the electronics are making a huge impact on image quality so understanding what these chip set companies are doing to develop cost-effective advanced solutions to HDTV electronics will be critical to mass adoption of large-screen digital TVs. With the emergence of many new players, including Chinese semiconductor companies, the market dynamics are changing. And with everyone struggling to find profitable niches in the TV supply chain, electronics looks like a big opportunity."

This is the definitive in-depth report that covers the electronics components in microdisplay and flat-panel TV displays, with a myridad of overlapping capabilities and roadmaps.

For more information on the report, go to: http://www.insightmedia.info/reportinfo.php?atv

To view the table of contents, go to: http://www.insightmedia.info/reports/atvtoc.php

Send questions to: info@insightmedia.info

About Insight Media

Insight Media (www.insightmedia.info) provides a full array of market research, news, analysis and consulting services for the microdisplay industry, with special attention to projection and near-to-eye products. Tracking the complete supply chain from finished products and distribution to components, microdisplay-based products, technologies, trends and analysis is delivered through newsletters, technology reports, forecasts, conferences and custom consulting activities. Insight Media has developed a world-class team of industry analysts and associates to provide the most comprehensive coverage and analysis of the microdisplay industry has to offer.

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