Dolby to Host 3D Digital Cinema Demo for 3D BizEx Attendees

Dolby Laboratories will be conducting a demonstration of Dolby 3D Digital Cinema for all 3D BizEx attendees at 4:00 PM on Wednesday September 19, 2007 at Dolby's private screening room located at 100 Potrero Avenue in San Francisco. The presentation will focus on a technology overview of the Dolby 3D Digital Cinema system followed by a demonstration. After the demonstration Dolby invites guests to stay for a cocktail reception.

Transportation will be provided by Dolby from the 3D BizEx Conference at the Embassy Suites. Shuttles will leave promptly at 3:15 and 3:30 PM, returning attendees to the Embassy Suites after the event.

As space is limited, Dolby will be admitting 3D Biz Ex attendees only. Attendees interested in participating in the Dolby 3D Digital Cinema event are encouraged to register online during the registration process. Or, attendees may obtain an event ticket by contacting Christy Ventura at cah@dolby, or visiting the Dolby booth at the conference.

The 3D BizEx agenda follows.
Agenda with Abstracts

3D Biz Ex South San Francisco, CA, USA September 18-19, 2007 www.3dbizex.com
Tuesday, September 18, 2007
Session 1: 3D Public Displays
Rob de Vogel Sr. Director Business Creation Philips 3D Solutions	Leveraging 3D Digital Signage into 3D Entertainment
Jeremy Tear Consultant/Partner GGT Consultants Ltd.	Does 3D Advertising Increase Brand Retention?
Keith Fredericks CTO Newsight	3D Digital Signage Solutions
Panel Discussion
Coffee/Tea Break
Session 2: Stereoscopic 3D for Gamers
Neil Schneider President & CEO Meant To Be Seen (MTBS)	Taking Stereoscopic 3D Gaming to the Next Level
Tarek El Dokor CTO, Edge 3 Technologies Director, Embry-Riddle Machine Vision Lab	New Ways in Game-Human Interface
Panel Discussion
Lunch
Session 3: 3D Digital Cinema
Matthew Brennesholtz Sr. Analyst Insight Media	Prospects for 3D Digital Cinema
Lenny Lipton CTO RealD	Next Steps in the 3D Cinema Revolution
Dave Seigle President/CEO InThree, Inc.	Trade-Offs in 2D to 3D Conversion
John Carey Vice President of Marketing Dolby Laboratories	Stereoscopic Technology Options for 3D Digital Cinema
Coffee/Tea Break
Aaron Parry Executive Producer Paramount Pictures	TBD
Jim Mainard Head of Production Development Dreamworks Animation	Authoring in Stereo: Rewriting the Rules of Visual Story Telling
Panel Discussion
*Session 4: Novel 3D Technologies*
Thomas Ruge Representative of the Americas Holografika	Light Field Reconstruction Approach to 3D Displaying
Alex Corbett Sr. Engineer Light Blue Optics	Steerable Holographic Backlight for 3D Autostereo Displays
Exhibits Open to Conference Attendees only 5:00 PM -8:00 PM
Networking Reception 5:45 PM to 8:00 PM
Wednesday, September 19, 2007
Session 5: 3D TV
Arthur Berman Analyst Insight Media	3D in the Home
Chris Yewdall CEO DDD	3D TV - Crossing the Chasm
David Naranjo Director, Product Development Mitsubishi Digital Electronics America	Educating Retailers & Consumers on 3D TVs
Nicholas Routhier President Sensio	Joining Forces: Is a 3DTV Consortium Needed?
Panel Discussion
Coffee/Tea Break
*Session 6: 3D Visualization*
Dr. Paul Singh Albany Medical College	Minimally Invasive Surgery
Ronald Enstrom President & CEO The Colfax Group	Geospatial Analysis
Jim Oliver, Professor Iowa State University	200Mpixel Cave Application
Johnny Lawson Director of Visualization Louisinana Immersive Technologies Enterprise	Bringing Immersive Visualization into the Light: The Challenges and Opportunities Creating the LITE^TM Center
Panel Discussion
Exhibits Open to Public 10:00 to 3:00 PM
Special Screening at Dolby (Buses leave for Dolby at 3:15 & 3:30 PM)

The 3D BizEx conference registration fee is $695.00 on the website and $795 for on site registration.

3D Biz Ex exhibit space is still available. To book exhibit space, please contact USDC, Heidi Hoffman, heidi@usdc.org, (408) 993-8111.

For more information about 3D BizEx attendance, exhibition, or sponsorship, please contact: Insight Media, Dian Mecca, dian@insightmedia.info, (203) 831-8464 or USDC, Heidi Hoffman, heidi@usdc.org, (408) 993-8111.

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