Report Details

Approaches and Prospects for Thin, Rear Projection TVs

Quick Facts

Date of Release: Publisher: Authors: Number of Pages: Number of figures: Number of tables:

July 2007 Insight Media Art Berman and Matthew Brennesholtz 74 62 18

The Need:

Rear projection TV (RPTV) is facing serious competition in the market place from thin displays, currently including LCD-TV and plasma. Additional flat technologies may enter the market in the near future, including OLED, SED and FED. These thin displays, especially in larger sizes, command a significant price-premium over RPTV. Even in today's price-sensitive consumer market, the consumer seems to be willing to pay this significant price-premium for a thin TV. It is expected that unless the RPTV manufacturers make an effort to introduce thinner sets that are closer to the form factor of LCD and Plasma, their market share will continue to erode.

Report Objective:

The objective of this report is to supply technologists, managers, product planners, engineers, researchers, analysts, retailers, buyers, supply chain suppliers and marketing personnel with the information needed to evaluate thin RPTV technology in competition with LCD and plasma displays. The required information needed to make decisions on the future prospects of RPTV includes information on thin RPTV technology, manufacturing cost information and marketing issues. This report contains information on designs of both the light engine and the projection screen, BOM and other cost estimates for thin and slim RPTV vs. normal-depth RPTV and data on the consumer acceptance of the inevitable premium of thin RPTV over normal-depth systems.

Highlights:

• Information on projection lens and other optical designs needed to implement thin RPTV
• Discussion of the advantages of laser illumination in thin RPTV compared to illumination by lamps or LEDs.
• Information on screen and fresnel lens design changes needed to give acceptable image quality
• Discussion of thin and slim RPTV sets that have been marketed through 2007 for consumer and professional applications
• Marketing information on the acceptance by consumers of price-premiums for various features
• Estimates of the current manufacturing cost increment for light engines designed to match various cabinet depths.
• BOM estimates of normal, slim and thin RPTV sets using both UHP-type lamps and lasers, with forecasts through 2011.
• Estimated price premiums of slim and thin RPTV sets over normal RPTVs through 2011
• View the complete table of contents.
  

The Thin RPTV report contains 62 figures and 18 tables.

Who Should Buy:

• This report should be purchased by anyone involved in design, manufacturing, distribution or sales of RPTV or flat panel TV sets.
• The report is of value to people planning RPTV research, development or products.
• Component suppliers to the RPTV manufacturers who need to understand the future trends in the market
• Product managers and product planners in display systems.
• HDTV planners and buyers at retail stores and chains.
• Engineers and researchers involved in rear projection systems.
  

Associated Report:

The Insight Media report, 2007 Laser Projection Systems, evaluates the use of laser light sources in projection displays. It also forecasts prices of lasers for displays through 2012 as a function of power and color. Laser Projection Systems Report

Deliverable:

The report "Approaches and Prospects for Thin, Rear Projection TVs" is delivered as a PDF file under a site license agreement.

Pricing:

Price is $1,499 USD for a company site license.
Multi-site licenses, on-site presentations and discussions of the data in this report are also available. For information and pricing, contact Insight Media.

To order, contact Insight Media, (203) 831-8464, info@insightmedia.info

 

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