Insight Media Microdisplay, Display Intelligence

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2010 Real-Time 2D-to-3D Conversion: An Overview of the Market for 2D-to-3D Conversion in the Home

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May 2010
Dale H. Maunu, Chris Chinnock,
Norbert Hildebrand
Insight Media
75
2
29

The Need:
The 2010 Consumer Electronics Show in Las Vegas, NV brought to the forefront how far the technology of S-3D has advanced; major consumer electronics brands such as Sony, Samsung, Panasonic, Vizio, Sharp, Toshiba, LG and others demonstrated state-of-the-art 3D technologies that are ready for mass production in consumer products. The establishment of Stereoscopic 3D specifications for Blu-ray (optical storage and distribution) and HDMI (data transport) from host (Blu-ray Player, Set-Top-Box, Video Game Console, etc.) to the 3D-capable television enables the creation of 3D products with the plug-and-play functionality expected by consumers. Major 3D content channels and distribution deals have been announced by ESPN, DirecTV and the Discovery Channel, and there is much behind-the-scenes activity at the cable providers. And, NAB'10 confirmed that all parts of the content creation, production and distribution infrastructure are getting behind the roll out of 3D content to the home in 2010.

In the near term, however, there is very little content available for the consumer to enjoy on their new 3DTVs. A possible solution is converting existing 2D content to 3D. Such conversions can be done in real time, in near real time and in a time consuming off-line process. The quality is basically commensurate with the level of effort, with the real time solutions producing the lowest quality conversions. However, because there are many potential platforms where real time conversion can be embedded (3DTVs, Blu-ray Players, Set-Top-Boxes, etc.), this report focuses on this aspect of the conversion industry.

Report Objective:
The objective of this report is to give product planners and technologists involved with 3DTV in the home the information they need to make decisions about the incorporation of real-time 2D-to-3D conversion technology in future products. In addition, by looking at near real time and off line conversion techniques, we can offer a view of the development path this technology will follow.

The report is organized to provide a detailed look at the need for real-time 2D-to-3D conversion, the techniques for performing the conversion and a forecast for products including this feature. Additionally, the report provides useful information about the companies involved in real-time 2D-to-3D conversion and the alliances that have formed between them.

Click here to view the complete Table of Contents.

Forecast: Worldwide 3DTV Forecast with Built-in Real-Time 2D-to-3D Conversion

Methodology
Insight Media's approach to forecasting is unique and transparent. We have established a methodology of analyzing the market by considering the needs that are important to the consumer or OEM and by rating how well the products meet those needs today and in the future. We use the results of these analyses to guide us in developing our forecasts. The transparency comes from the detailed explanation of all assumptions used in creating the forecast. We do not provide a number without a detailed supporting explanation.

Who Should Buy:

3DTV Set Makers and Suppliers
Blu-ray Player Makers and Suppliers
Set-Top-Box Makers and Suppliers
SoC and Media Processor Developers and Suppliers
Internet, Cable, Broadcast and Satellite Delivery Companies and Supply Chains
Developers of real time, near real time and off line conversion technology
Investors looking for information to support due diligence

Deliverable:
This report is delivered as a PDF file under a site license agreement.

Pricing:

2010 Real-Time 2D-to-3D Conversion	$1,500 USD
	Contact: annmarie@insightmedia.info

Contact: Insight Media, Dian Mecca, dian@insightmedia.info, (203) 831-8464.

Report Details | Table of Contents | Press Release